| TV Center is a socially-oriented channel with a noticeable journalistic component, a wide range of Moscow-themed programs and a versatile movie assortment.
| The Portrait of the Audience |
Percentage ratio of the age groups
| |
01.01.07-19.09.07 without average |
| |
Full day |
Prime |
Off Prime |
| |
Mon-Fri |
Sat-Sun |
Mon-Fri |
Sat-Sun |
Mon-Fri |
Sat-Sun |
| Age 4..17
|
3,41 |
5,3 |
3,9 |
4,44 |
3,05 |
6,34 |
| Age 17..35 |
16,91 |
15,93 |
16,65 |
14,73 |
16,81 |
17,14 |
| Age 35..55 |
39,23 |
43,19 |
38,19 |
44,1 |
39,92 |
41,89 |
| Age 55..100 |
43,61 |
40,07 |
44,55 |
41,09 |
43,19 |
39,39 |
Audience share by the wage level
| |
01.01.07-24.09.07 without average |
| 06:00:00 - 25:00:00 |
18:00:00 - 24:00:00 |
06:00:00 - 18:00:00 |
| Weekday |
Weekend |
Weekday |
Weekend |
Weekday |
Weekend |
| Total |
|
Total |
|
30,61 |
50,15 |
43,12 |
78,44 |
23,75 |
35,99 |
| Gender |
Male |
11,98 |
19,44 |
16,73 |
30,09 |
9,29 |
14,04 |
| Gender |
Female |
18,63 |
30,71 |
26,4 |
48,35 |
14,46 |
21,95 |
| Wage group |
A |
Total |
|
8,14 |
11,93 |
9,57 |
18,52 |
7,49 |
8,57 |
| Gender |
Male |
* |
* |
* |
* |
* |
* |
| Gender |
Female |
5,26 |
6,91 |
6,28 |
11,59 |
4,76 |
4,44 |
| B |
Total |
|
11 |
18,58 |
17,14 |
27,42 |
7,6 |
14,18 |
| Gender |
Male |
4,95 |
7,74 |
7,59 |
11,54 |
3,44 |
5,73 |
| Gender |
Female |
6,06 |
10,84 |
9,55 |
15,88 |
4,15 |
8,45 |
| C |
Total |
|
11,46 |
19,65 |
16,42 |
32,5 |
8,66 |
13,24 |
| Gender |
Male |
* |
* |
* |
* |
* |
* |
| Gender |
Female |
7,31 |
12,96 |
10,56 |
20,88 |
5,54 |
9,06 |
| Top-10 of TV Center Channel |
| # |
Date |
Day of week |
Beginning |
Ending |
Program |
Share, % |
Rating, % |
| 1 |
16.09.2007 |
Sunday |
18:31:54 |
21:00:07 |
Woman’s wit, feature film |
5,5 |
1,9 |
| 2 |
14.09.2007 |
Friday |
21:04:02 |
23:06:25 |
Shanghai afternoon, feature film |
4,2 |
1,4 |
| 3 |
15.09.2007 |
Saturday |
10:05:06 |
11:29:32 |
Fire, water and copper pipes, feature film |
8,4 |
1,3 |
| 4 |
16.09.2007 |
Sunday |
21:00:07 |
22:06:42 |
In the thick of events with Anna Prokhorova |
3,3 |
1,2 |
| 5 |
15.09.2007 |
Saturday |
15:43:32 |
17:29:38 |
Case N 306, feature film |
6,0 |
1,2 |
| 6 |
15.09.2007 |
Saturday |
21:00:09 |
22:12:30 |
Post Scriptum |
3,5 |
1,2 |
| 7 |
14.09.2007 |
Friday |
23:06:25 |
23:59:36 |
The Moment of Truth |
4,2 |
1,0 |
| 8 |
10.09.2007 |
Monday |
21:04:06 |
22:01:49 |
It happened in Gavrilovka, series |
2,7 |
1,0 |
| 9 |
15.09.2007 |
Saturday |
19:00:00 |
21:00:09 |
Pure English Murder, series |
3,1 |
0,9 |
| 10 |
10.09.2007 |
Monday |
19:54:28 |
20:29:27 |
Detective stories, the Ninth Circle of Hell |
2,7 |
0,9 |
|
|
|
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