RUSSIA
- Pervy Channel
- Russia
- NTV
- CTC
- TNT
- Ren-TV
- TV-3
- TV Center
- Culture
- Sport
- Domashny
- DTV NASAT
- MUS-TV
- MTV
- Petersburg - 5 Channel
- Zvezda
- Vesty
- 7TV
- EURONEWS
The rapidly developing company which holds leading positions in the documentary and fiction movie broadcasting, production of entertainment programs, being the leader in the news broadcasting. |
| The Portrait of the Audience |
Percentage ratio of age groups
| |
01.01.07-24.09.07 without average |
| |
Full day |
Prime |
Off Prime |
| |
Mon-Fri |
Sat-Sun |
Mon-Fri |
Sat-Sun |
Mon-Fri |
Sat-Sun |
| Age 4..17
|
4,51 |
5,07 |
5,02 |
5,61 |
4,05 |
4,47 |
| Age 17..35 |
13,53 |
16,01 |
12,79 |
15,51 |
13,86 |
15,86 |
| Age 35..55 |
37,52 |
43,19 |
35,99 |
41,86 |
38,81 |
44,33 |
| Age 55..100 |
47,78 |
39,87 |
49,99 |
41,06 |
45,99 |
39,58 |
Audience share by the income level
| |
01.01.07-24.09.07 without average |
| 06:00:00 - 25:00:00 |
18:00:00 - 24:00:00 |
06:00:00 - 18:00:00 |
| Weekday |
Weekend |
Weekday |
Weekend |
Weekday |
Weekend |
| Total |
|
Total |
|
30,61 |
50,15 |
43,12 |
78,44 |
23,75 |
35,99 |
| Gender |
Male |
11,98 |
19,44 |
16,73 |
30,09 |
9,29 |
14,04 |
| Gender |
Female |
18,63 |
30,71 |
26,4 |
48,35 |
14,46 |
21,95 |
| Income group |
A |
Total |
|
8,14 |
11,93 |
9,57 |
18,52 |
7,49 |
8,57 |
| Gender |
Male |
* |
* |
* |
* |
* |
* |
| Gender |
Female |
5,26 |
6,91 |
6,28 |
11,59 |
4,76 |
4,44 |
| B |
Total |
|
11 |
18,58 |
17,14 |
27,42 |
7,6 |
14,18 |
| Gender |
Male |
4,95 |
7,74 |
7,59 |
11,54 |
3,44 |
5,73 |
| Gender |
Female |
6,06 |
10,84 |
9,55 |
15,88 |
4,15 |
8,45 |
| C |
Total |
|
11,46 |
19,65 |
16,42 |
32,5 |
8,66 |
13,24 |
| Gender |
Male |
* |
* |
* |
* |
* |
* |
| Gender |
Female |
7,31 |
12,96 |
10,56 |
20,88 |
5,54 |
9,06 |
| # |
Date |
Day of week |
Beginning |
Ending |
Program |
Share, % |
Rating, % |
| 1 |
16.09.2007 |
Sunday |
21:36:23 |
23:36:22 |
Great love, feature film |
29,2 |
9,5 | | 2 |
16.09.2007 |
Sunday |
21:15:53 |
21:36:23 |
Special correspondent |
22,3 |
8,5 | | 3 |
12.09.2007 |
Wednesday |
20:58:22 |
22:55:00 |
Return of the Turkish series |
22,5 |
7,7 | | 4 |
16.09.2007 |
Sunday |
17:48:51 |
19:59:07 |
Ice Dancing |
24,1 |
7,3 | | 5 |
16.09.2007 |
Sunday |
20:00:00 |
21:15:53 |
Vesti of the week |
17,6 |
6,6 | | 6 |
15.09.2007 |
Saturday |
20:57:08 |
23:05:42 |
Situation 202, feature film |
15,6 |
5,2 | | 7 |
10.09.2007 |
Monday |
18:42:38 |
19:38:28 |
Hold me closer, series |
18,7 |
5,2 | | 8 |
15.09.2007 |
Saturday |
17:29:59 |
19:34:11 |
Saturday night, concert |
21,4 |
5,2 | | 9 |
16.09.2007 |
Sunday |
16:18:56 |
17:48:51 |
“Strasti-mordasti”, Variety performance |
23,7 |
5,2 | | 10 |
15.09.2007 |
Saturday |
20:16:35 |
20:57:08 |
The Inspector |
14,0 |
4,5 | |
|
|
Russia's regional advertising market: current situation, trends, main features.
Since July, 1 new rules of placement of outdoor advertising inure. State Standard of Russia tried to limit influence of the outdoor advertising...
Moscow AAs have acted as a united front in struggle for transparent pricing on regional TV channels. Moscow advertising agencies actively working in the regional market held round table on the theme: "Principles and technique of work of local MASS-MEDIA with Moscow AAs".
Advertising leaves the Internet. According to company Crain Communications which today published research about position of the advertising market of the USA in 2002, volumes of advertising in the Internet fell on 11.9 % in comparison with 2001.
Strange advertisement. "Food products" gave name of hero of Kitekat rollers to cat fodder. The producer of hen semifinished products company "Food products" prepares to come to the market with the stern for domestic animals.