NTV
- Pervy Channel
- Russia
- NTV
- CTC
- TNT
- Ren-TV
- TV-3
- TV Center
- Culture
- Sport
- Domashny
- DTV NASAT
- MUS-TV
- MTV
- Petersburg - 5 Channel
- Zvezda
- Vesty
- 7TV
- EURONEWS
The largest private TV company in Russia which covers over 77% of the country’s area. “NTV” Company is marketed as the channel of progressive innovations, which has approved itself in the field of Information technology, entertainment programs, social, political and sports broadcasting. |
| The Portrait of the Audience |
59% of NTV viewers are people of 18 to 54 years of age
About one half of NTV Channel’s audience are people aged from 40 to 54 years. This age group is distinguished by a high level of public spirit, active and selective attitude towards what surrounds them. The channel audience features a high percentage of such people, and that can be linked to a huge number of informational and analytical programs in the line-up.
| # |
Date |
Day of week |
Beginning |
Ending |
Program |
Share, % |
Rating, % |
| 1 |
16.09.2007 |
Sunday |
19:51:38 |
20:22:01 |
Open admission |
27,7 |
10,0 |
| 2 |
16.09.2007 |
Sunday |
20:22:01 |
20:57:48 |
Extempore business. Weekly review |
19,9 |
7,6 |
| 3 |
15.09.2007 |
Saturday |
20:07:52 |
21:04:11 |
Maximum |
23,4 |
7,5 |
| 4 |
15.09.2007 |
Saturday |
21:04:11 |
21:58:32 |
Russian sensations. Cool vacationers |
21,8 |
7,5 |
| 5 |
15.09.2007 |
Saturday |
21:58:32 |
22:46:47 |
You won’t believe it! |
19,5 |
6,6 |
| 6 |
14.09.2007 |
Friday |
20:43:25 |
21:08:18 |
Extempore business. Investigation |
16,8 |
6,0 |
| 7 |
13.09.2007 |
Thursday |
20:45:15 |
21:46:32 |
Era of the Archer, series |
16,0 |
5,8 |
| 8 |
15.09.2007 |
Saturday |
19:38:40 |
20:07:52 |
Profession - reporter |
18,7 |
5,6 |
| 9 |
14.09.2007 |
Friday |
21:08:18 |
23:26:59 |
Boomer, feature film |
16,8 |
5,5 |
| 10 |
16.09.2007 |
Sunday |
20:57:48 |
22:02:41 |
Protagonist |
13,7 |
5,1 |
|
|
|
Russia's regional advertising market: current situation, trends, main features.
Since July, 1 new rules of placement of outdoor advertising inure. State Standard of Russia tried to limit influence of the outdoor advertising...
Moscow AAs have acted as a united front in struggle for transparent pricing on regional TV channels. Moscow advertising agencies actively working in the regional market held round table on the theme: "Principles and technique of work of local MASS-MEDIA with Moscow AAs".
Advertising leaves the Internet. According to company Crain Communications which today published research about position of the advertising market of the USA in 2002, volumes of advertising in the Internet fell on 11.9 % in comparison with 2001.
Strange advertisement. "Food products" gave name of hero of Kitekat rollers to cat fodder. The producer of hen semifinished products company "Food products" prepares to come to the market with the stern for domestic animals.