Region-Media - Advertising agency for Russia's regions
Region-Media Advertising agency
for Russia's regions

TV Center

TVC
  1. Pervy Channel
  2. Russia
  3. NTV
  4. CTC
  5. TNT
  6. Ren-TV
  7. TV-3
  8. TV Center
  9. Culture
  10. Sport
  11. Domashny
  12. DTV NASAT
  13. MUS-TV
  14. MTV
  15. Petersburg - 5 Channel
  16. Zvezda
  17. Vesty
  18. 7TV
  19. EURONEWS
 

TV Center is a socially-oriented channel with a noticeable journalistic component, a wide range of Moscow-themed programs and a versatile movie assortment.


 

The Portrait of the Audience

Percentage ratio of the age groups

  01.01.07-19.09.07 without average
  Full day Prime Off Prime
  Mon-Fri Sat-Sun Mon-Fri Sat-Sun Mon-Fri Sat-Sun
Age 4..17 3,41 5,3 3,9 4,44 3,05 6,34
Age 17..35 16,91 15,93 16,65 14,73 16,81 17,14
Age 35..55 39,23 43,19 38,19 44,1 39,92 41,89
Age 55..100 43,61 40,07 44,55 41,09 43,19 39,39

 

Audience share by the wage level

  01.01.07-24.09.07 without average
06:00:00 - 25:00:00 18:00:00 - 24:00:00 06:00:00 - 18:00:00
Weekday Weekend Weekday Weekend Weekday Weekend
Total   Total   30,61 50,15 43,12 78,44 23,75 35,99
Gender Male 11,98 19,44 16,73 30,09 9,29 14,04
Gender Female 18,63 30,71 26,4 48,35 14,46 21,95
Wage group A Total   8,14 11,93 9,57 18,52 7,49 8,57
Gender Male * * * * * *
Gender Female 5,26 6,91 6,28 11,59 4,76 4,44
B Total   11 18,58 17,14 27,42 7,6 14,18
Gender Male 4,95 7,74 7,59 11,54 3,44 5,73
Gender Female 6,06 10,84 9,55 15,88 4,15 8,45
C Total   11,46 19,65 16,42 32,5 8,66 13,24
Gender Male * * * * * *
Gender Female 7,31 12,96 10,56 20,88 5,54 9,06

 

 

Top-10 of TV Center Channel

 

# Date Day of week Beginning Ending Program Share, % Rating, %
1 16.09.2007 Sunday 18:31:54 21:00:07 Woman’s wit, feature film 5,5 1,9
2 14.09.2007 Friday 21:04:02 23:06:25 Shanghai afternoon, feature film 4,2 1,4
3 15.09.2007 Saturday 10:05:06 11:29:32 Fire, water and copper pipes, feature film 8,4 1,3
4 16.09.2007 Sunday 21:00:07 22:06:42 In the thick of events with Anna Prokhorova 3,3 1,2
5 15.09.2007 Saturday 15:43:32 17:29:38 Case N 306, feature film 6,0 1,2
6 15.09.2007 Saturday 21:00:09 22:12:30 Post Scriptum 3,5 1,2
7 14.09.2007 Friday 23:06:25 23:59:36 The Moment of Truth 4,2 1,0
8 10.09.2007 Monday 21:04:06 22:01:49 It happened in Gavrilovka, series 2,7 1,0
9 15.09.2007 Saturday 19:00:00 21:00:09 Pure English Murder, series 3,1 0,9
10 10.09.2007 Monday 19:54:28 20:29:27 Detective stories, the Ninth Circle of Hell 2,7 0,9