Region-Media Advertising agency
for Russia's regions
for Russia's regions
+7 495 768-56-76 [email protected]
Pervy Channel
The channel strives to maintain and develop the traditions of educational, intellectual and cultural programs as well as entertainment programs, including the most popular genre of motion picture films and news covering socio-political and analytical television. |
| The Portrait of the Audience |
Today, it is more than just a major channel (98% of the population receives programs on Pervy Channel). According to Sociological Services, from September, 1995, and until now the Pervy has been the sole leader of the air, as the Channel boasts the audience share larger than its key competitors.
Being the national channel, the Pervy has an audience that is fully correspondent to the city demographics. The prevailing viewing group consists of actively employed people between the ages of 25 to 54.
| Broadcastinf zones of Pervy Channel within the Russian Federation |
| Top-10 of the "Pervy" Channel |
| # | Date | Day of week | Beginning | Ending | Program | Share, % | Rating, % |
| 1 | 10.09.2007 | Monday | 20:00:54 | 20:58:52 | "Tatiana’s Day", series | 32,2 | 11,7 |
| 2 | 11.09.2007 | Tuesday | 21:00:00 | 21:32:08 | "Vremya" | 26,2 | 9,8 |
| 3 | 15.09.2007 | Saturday | 21:21:15 | 23:41:11 | Ice Age | 28,8 | 9,2 |
| 4 | 11.09.2007 | Tuesday | 21:32:08 | 22:58:48 | Russian translation, series | 27,8 | 9,1 |
| 5 | 10.09.2007 | Monday | 19:13:38 | 20:00:54 | Next series | 26,2 | 7,7 |
| 6 | 14.09.2007 | Friday | 19:00:39 | 19:59:48 | "Field of Wonders" | 26,1 | 7,6 |
| 7 | 16.09.2007 | Sunday | 21:00:01 | 21:57:19 | Sunday Vremya. News round-up | 19,0 | 7,1 |
| 8 | 16.09.2007 | Sunday | 19:12:20 | 20:59:43 | "Minuta Slavy" | 21,7 | 6,5 |
| 9 | 15.09.2007 | Saturday | 18:56:54 | 20:59:07 | "Notes of the tired romanticist". Concert of M. Zadornov | 21,7 | 6,5 |
| 10 | 10.09.2007 | Monday | 21:30:46 | 23:26:40 | 9/11 documentary film | 22,1 | 6,5 |
