Region-Media - Advertising agency for Russia's regions
Region-Media Advertising agency
for Russia's regions

Pervy Channel

Pervy Channel
  1. Pervy Channel
  2. Russia
  3. NTV
  4. CTC
  5. TNT
  6. Ren-TV
  7. TV-3
  8. TV Center
  9. Culture
  10. Sport
  11. Domashny
  12. DTV NASAT
  13. MUS-TV
  14. MTV
  15. Petersburg - 5 Channel
  16. Zvezda
  17. Vesty
  18. 7TV
  19. EURONEWS
 

The channel strives to maintain and develop the traditions of educational, intellectual and cultural programs as well as entertainment programs, including the most popular genre of motion picture films and news covering socio-political and analytical television.

 

The Portrait of the Audience

Today, it is more than just a major channel (98% of the population receives programs on Pervy Channel). According to Sociological Services, from September, 1995, and until now the Pervy has been the sole leader of the air, as the Channel boasts the audience share larger than its key competitors.

Being the national channel, the Pervy has an audience that is fully correspondent to the city demographics. The prevailing viewing group consists of actively employed people between the ages of 25 to 54.

 

Broadcastinf zones of Pervy Channel within the Russian Federation

 

BROADCASTING ZONES OF PERVY CHANNEL WITHIN THE RUSSIAN FEDERATION

 
 

Top-10 of the "Pervy" Channel

 

# Date Day of week Beginning Ending Program Share, % Rating, %
1 10.09.2007 Monday 20:00:54 20:58:52 "Tatiana’s Day", series 32,2 11,7
2 11.09.2007 Tuesday 21:00:00 21:32:08 "Vremya" 26,2 9,8
3 15.09.2007 Saturday 21:21:15 23:41:11 Ice Age 28,8 9,2
4 11.09.2007 Tuesday 21:32:08 22:58:48 Russian translation, series 27,8 9,1
5 10.09.2007 Monday 19:13:38 20:00:54 Next series 26,2 7,7
6 14.09.2007 Friday 19:00:39 19:59:48 "Field of Wonders" 26,1 7,6
7 16.09.2007 Sunday 21:00:01 21:57:19 Sunday Vremya. News round-up 19,0 7,1
8 16.09.2007 Sunday 19:12:20 20:59:43 "Minuta Slavy" 21,7 6,5
9 15.09.2007 Saturday 18:56:54 20:59:07 "Notes of the tired romanticist". Concert of M. Zadornov 21,7 6,5
10 10.09.2007 Monday 21:30:46 23:26:40 9/11 documentary film 22,1 6,5